For every product purchased $ will be donated to the associated cause.

Cause: AIDS


Broadway Cares/Equity Fights AIDS

Broadway Cares/Equity Fights AIDS

Broadway Cares/Equity Fights AIDS (BC/EFA) is the nation's leading industry-based, non-profit AIDS fundraising and grants-making organization. By drawing upon the talents, resources and generosity of the American theatre community, BC/EFA raises funds for AIDS-related causes across the United States. Since its founding in 1988, BC/EFA has raised over $160 million dollars for critically needed services for people with AIDS and other serious illnesses. Our merchandise is for both the Broadway theatre lover and the AIDS awareness supporter.

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"Red" Doodle Art by John Rosica (Limited Edition)

"Red" Doodle Art by John Rosica (Limited Edition)

33% of the profit goes to Broadway Cares/Equity Fights AIDS


John Rosica, who has pioneered cause-related marketing, has created this original, 17"x22" doodles on behalf of Broadway Cares / Equity Fights AIDS. His typical black and white doodle art has been enhanced with a swatch of color (RED) that correspondents with AIDS Awareness.

For more about the artist visit

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