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Geena Davis Institute on Gender in Media
The mission of the Geena Davis Institute on Gender in Media is to dramatically improve the representation and portrayals of female characters in entertainment targeting children 11 and under.The Institute is the only research-based organization working within the media and entertainment industry to engage, educate, and influence the need for gender balance, reduce stereotyping and create a wide variety of female characters for entertainmentWhile watching children’s entertainment with her young daughter, Geena Davis was astounded by the dearth of female characters. Fueled to take action, she commissioned the largest research project on gender in film and television ever undertaken. The research confirmed the disparity she observed: in family films, there is only one female character for every three male characters. In group scenes, only 17% of the characters are female. Children’s repetitive viewing patterns ensure that these negative stereotypes are ingrained and imprinted over and over.Visit: www.seejane.org to learn more about the Geena Davis Institute on Gender in media.